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June 2008 2nd Edition - Issue: #42
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Take our monthly meeting survey and give us your feedback on this months event.
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Recap of Monthly Meeting:
Venue - The Legacy Hotel & Meeting Centre | 1775 Rockville Pike Rockville MD 20852
Reneé  Moore-Powell, Sr. Sales & Catering Manager
Rosalind Bland-McCollough, Dir. of Sales & Marketing
A luxuriously renovated boutique property focused on the upper-mid level market, featuring creature comforts to meet the needs of today's evolved travelers.  Banquet capacity here is for 206 people.  We were hosted in their meeting centre, which was decorated with fresh tones of aqua and white table and chair linens, with fresh white calla lilies.  Each guest was treated to a Legacy sports bag, filled with sample amenities, even including a cannister of Philips seafood seasoning.  The setting was complemented by a gorgeous 4-tier white-and-aqua wedding cake from Custom Cake Design of Gaithersburg MD.

Speaker
Rick Einhorn, Attorney for 35 years
In his talk on Legal Issues for Small Businesses, Rick focused on two main topics - incorporation vs. sole proprietorship, and limiting exposure from customer contract issues.

Regarding types of businesses, Rick stressed that no can avoid professional negligence liability, no matter what form of business you operate - negligence is negligence and it can be prosecuted against individuals and business entities.  What business entities (corporations, LLC's, LLP's) enjoy that sole proprietors don't is that their personal assets cannot be claimed if damages are awarded in a civil suit.  For sole proprietors, civil suit damages may lay claim to ANY assets owned by the named individual.

In Maryland, individuals can file their own incorporation and limited liability papers themselves - there is no requirement to have an attorney.  Go to www.blis.state.md.us/BusinessStartup.aspx and follow the steps under registering a business name, corporation, LLC, LLP, LP.  Note - the laws governing the formation and operation of business entities and the effectiveness of a UCC Financing Statement are rather involved, and an attorney's guidance is a worthwhile investment for those who are unfamiliar with the requirements.

Rick also recommended that when considering which type of business to operate (sole proprietor, corporation, partnership) to consult with an accountant to understand the significant differences in tax status for each.  The types of expenses you anticipate for your business and your ability to sell the business in the future are treated differently for tax purposes depending on the form of your business.

There are damages that all businesses should look to insulate themselves from via appropriate forms of insurance.  Each business is different, so speak with a business insurance agent about coverage for your business entity and each person in the entity by name.  Home based businesses need riders that cover business transactions, equipment and business invitees.  Guest Shawn Leonard, who works in the field, recommends checking your policy's caps because at typical levels, they can quickly be exhausted.  Businesses should look for policies that specifically cover "miscellaneous professional insurance liability coverage."  While expensive if purchased individually, this coverage is often available more economically through trade associations' master policies.

If taken to court, in Maryland a business entity must retain an attorney if the damages claimed are $5,000 or more.  An individual being taken to court may represent him or herself in Maryland regardless of the amount claimed.

Rick's second main subject covered contracts and cancellations.  Legal actions are best avoided by clearly written and agreed upon documentation upfront.  Be very clear about all amounts and dates of service, and the amounts and dates of all monies involved.  Contracts must be clear about what happens to deposits in the event of non-performance by you, by the client, or by events beyond the control of you or your client.  Deposits, when accepted, should attach clear terms about what amount will be applied to costs, and until what dates will which amounts be negotiable.

A number of members noted that their contracts clearly state that the money due at signing is an "engagement fee," and that by engaging their service, they are foregoing other income they could have earned, and that that amount is non-refundable.  Rick suggested that courts would still expect you to make reasonable (not extraordinary) attempts to replace that business, and that, if successful, to return the deposit, up to the value replaced.

He clarified that customers doing business with a company are normally contracting only with the person or entity named as the business on the signed contract - a customer contracting with an agency may pursue the agency but not its subcontractors, even if named on the contract.

Businesses selling products that do not require contracts (invitations, etc.) can add text to their invoices to state that "as of X date, these monies have been committed in full to secure the necessary materials to fulfill your order.  In the event of a cancellation by you, every attempt will be made to pull your order from production.  You will be charged for expenses to date, plus a cancellation fee of X% or $X, whichever is greater."

Rick noted that he understands that it is in a business's interest to write contracts that are as limiting as possible, but while some clients may sign them, others will balk.  He concluded on a positive note, "If two competent parties sign a contract, courts will enforce it."
 
Thank you to Susan Gildersleeve, Perfect Wedding Guide for taking meeting notes.
Welcome New Members:
Welcome to the following New Members:
Jila Sarfaraz, Lilies Collections
Stephanie Kingree, Event Director Knights of Columbus, EDW Council #2473
Tara Melvin, Perfect Planning
Rosalind Bland-McCollough, The Legacy
 
 
Growing the AWP is important! Please use the sample invitation below to invite other wedding professionals to join us as we network, learn and develop our skills to better provide services to our brides.
 
Simple Invitation to Join AWP (copy and paste text below):

I wanted you to know about the organization I use to get wedding ideas and professional wedding contacts - Association of Wedding Professionals - it meets monthly for dinner on the 4th Tuesday of the month for networking and business tips.   The group has been a good value to me; your cost to join would be $25 for the application fee, and $125 for annual dues.  Use this link to find out about my business club and consider coming into the group:
www.weddingprofessionals.org/membership.php
It's a good group of people, and you'd be a great addition!
Be sure to mention that I recommended you so that your application will be processed quickly, as promised.
For more information about joining AWP, please contact Membership Chair, Myrna Grossman at memberchair@weddingprofessionals.org
Article:
Jim Johnson/Picture Story Studios was showcased in the May PPA magazine. PPA is the Professional Photographers of America. Check it out at www.ppmag.com .
 
Thank you to The Legacy for hosting the AWP May meeting.
Calendar of Events:
June 24, 2008
Embassy Suites Washington, DC
1250 22nd Street NW
Washington, DC
 
Please join us…
 
Round Table Discussions
What are today’s burning topics? Each table will be given discussion topics important to the wedding industry. 
Going Green? Are we in a recession? What are the latest trends? What is the best way to manage preferred vendors? What is the best way to retain customers?
 
If you are interested in submitting topics please forward them to vice@weddingprofessionals.org
 
July 22, 2008
Member’s Only
Fun Meeting
 
Networking at National’s Park
(Home of Washington Nationals Baseball)
1500 S. Capitol Street, SE
Washington, DC 20003
 
Come out and meet your fellow members! There will be games and prizes, a silent auction and a 50/50 raffle with proceeds going to Brides Against Breast Cancer http://bridesagainstbreastcancer.org/
 
Interested in donating an item(s) for the silent auction please contact Johari A. Barnes at vice@weddingprofessionals.org
 
September 23, 2008
Crystal City Marriott at Reagan National Airport
1999 Jefferson Davis Highway
Arlington, VA
 
Bridal Focus Panel - The Association of Wedding Professionals (AWP) holds an annual meeting called Bridal Focus. The purpose of the Focus is to learn how we (wedding vendors) are doing in the market place.
 
A panel of recently married couples discuss industry-related issues, i.e., how a vendor or service was selected; what influenced a purchase from “Vendor A” as opposed to “Vendor B;” how was the reception site selected; was an “all-inclusive” venue influential?
 
We need help recruiting couples. Please forward the registration form to your clients that have married since September 2007.
 
How did we do?
Take our monthly meeting survey and give us your feedback on this months event.
Click Here.
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