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Recap of Monthly Meeting
Welcome New Members
Article
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Want to Promote your Company through AWP
 
Every member that submits an approved article for the AWP newsletter or AWP website will receive $15 OFF the next AWP meeting. Your name, company and website will be attached to the article. This helps promote you and your business on the web. Articles must be submitted by the 1st of the month to records@weddingprofessionals.org .
 
Get the most of the networking meetings.
 
Tell us what types of presentations you have found useful for your business and would be helpful to other wedding professionals. Do you have a site that you would like to introduce to the membership? Let us know. records@weddingprofessionals.org

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March 2008 2nd Edition - Issue: #39
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:
Fellow Professionals:
 
If you have not noticed, there is a lot of electricity in the air related to the wedding industry.
 
At the February AWP meeting, all of the guests with which I spoke were excited about the opportunity of being involved with AWP. I just read a report that predicted that the next boom in the bridal market is expected to peak in 2018. The consumer group driving the boom is the “y” generation. The brides is this group (the twenty some things) will be of average 27 years in 2018 and being familiar with how they buy is critical to your business survival.
 
Just to give you a hint, networking, credit cards and the internet are all important to the Y generation consuming psyche. There is a book, which I read and was the basis for a program I presented to AWP members a few years ago, The Soul of the New Consumer, by David Lewis. I encourage you to read it.
 
If you doubt the coming boom, then why are Fortune 100 corporations targeting the wedding market for the last seven years? You only have to observe the media reports to see that they are taking their positions to get a share of the billions to be spent.
 
So how does a small business person like myself secure a position as a recipient in the multi-billion dollar market?
 
One suggestion is to “play with the big boys. Get a corporate mentor. Research a larger company that is serving the client profile you are targeting, and apply their marketing “DNA” to your marketing and sales approach. The large corporation has already invested the money in figuring out what works, you simply have to copy the techniques. How about that for “rocket science”?
 
In the spirit of cooperation and sharing with fellow business professionals, I invite you to pick up an ore and propel success of your business and AWP in 2008.
 
Jim Johnson
President Association of Wedding Professionals
 
P.S. – I am writing this message at 4AM in the morning while on vacation in Mexico. As soon as I locate the aforementioned economic report, I will share it with you. If you encounter similar information related to business, please share it with me.
Recap of Monthly Meeting:
Marc McIntosh of Showcase Productions (www.showcaseproductions.com) discussed How to Sell to the Bride
 
The average cost of a wedding in the DC Metro Area is $27,852 and there over 36,000 weddings a year.
 
Marc named Four Secrets to Selling to the Bride
 
Secret #1 - Remember to connect with the Bride – connecting includes mass media, direct marketing, referrals/word of mouth, bridal magazines, internet, bridal shows.
 
Marketing is not optional
 
Secret #2 - Reach the brides at the right time. Develop a strategy for your marketing.
 
Secret #3 - Gain Credibility with the brides through repetition-bridal shows, literature, magazines, telephone, email, direct mail, and referrals from other vendors
 
Multifaceted marketing plan
 
Secret #4 - Give the bride what she wants
Be a problem solver
It’s all about the BRIDE
Brides want to see results – show pictures of your work with happy guests
 
Features vs benefits
 
Image/Brand very important
 
Thank you Marc for presenting!
Photo taken by Larry Glatt   Photo by Larry Glatt             
 
Thank you to Samara Mendoza of By Design Events (www.bydesignevents.com for the table design and Larry Glatt (flarryglattphoto@earthlink.net) or photographing the meeting.  Most of all we want to thank the Crowne Plaza Silver Spring for hosting the AWP February event.
Welcome New Members:
Please help me welcome our New Members!
 
Mark Griffin of REMAX Allegiance Mark@ClickonVirginia.com
Penny Johnson of Prime Transportation info@primetransportation.com
 
Simple Invitation to Join AWP (copy and paste text below):

I wanted you to know about the organization I use to get wedding ideas and professional wedding contacts - Association of Wedding Professionals - it meets monthly for dinner on the 4th Tuesday of the month for networking and business tips.   The group has been a good value to me; your cost to join would be $25 for the application fee, and $125 for annual dues.  Use this link to find out about my business club and consider coming into the group:
www.weddingprofessionals.org/membership.php
It's a good group of people, and you'd be a great addition!
Be sure to mention that I recommended you so that your application will be processed quickly, as promised.
For more information about joining AWP, please contact Membership Chair, Myrna Grossman at memberchair@weddingprofessionals.org
Article:
Be Ready for a Green Wedding
The time will come, if it has not already, that a bride asks you about resources and ideas for a "green" wedding. Here we will look into the elements and ideas that will prepare you for this challenge.
 
To insure less of an environmental impact couples now have choices when it comes to their wedding vendors and supplies. It is not just about the "natural” aspect, it is also about the recycling and reusing of these supplies. It is also not just about organics but about local grown, which means that transportation of the product will not contribute negatively to the environment. According to the Earth Policy Institute in Washington, DC, ‘every little bit helps’.
 
Let’s consider ways to make these elements eco-friendly:
The wedding dress, a bride would want to consider natural fibers such as silk/hemp or cotton, but should also consider the possibility of rentals or reusing a family member’s dress.
 
Consider using a caterer who purchases the necessary elements for the meal locally. Produce should be locally and organically grown. Think about doing a vegetarian menu or if that option does not appeal, ask your caterer if the meat or chicken served has been organically raised using sustainable farming methods. For the bar suggest purchasing organic wines which should be available from a local winery or in many retail stores and beer from a local brewer.
 
Using fresh flowers, again from a local grower, reuse them for the wedding brunch and then donate them to a local nursing home. Or rent plants from a local greenhouse to decorate. Better yet consider a garden or park setting that is naturally beautiful and requires little enhancements for the wedding.
 
Invitations can be ordered that utilize recycled paper. There are also invitations that are made on paper that has flower seeds blended into the paper and then they can be planted.
 
Seedlings, plants or seed packets can be used for favors. The seedlings can be ordered from the Arbor Day Foundation that are in tubes and personalized with your message. The tubes are made to be recycled as a birdfeeder after the tree is planted. arborday.org. 
 
When selecting gifts for her registry, brides should consider items such as cotton bed linens and towels, many retail and fine department stores offer eco options on their registries. Plus she could offer the option for guests to make a donation to her favorite charity. This should be an option that guests are allowed to choose not forced into.
 
There are so many ways to do things a bit differently and ultimately make a monumental impact. Some very helpful websites for resources are portovert.com, ecoparti.com and greatgreenwedding.com just to mention a few. Many creative and eco friendly ideas are available whether for wedding rings or how to make paper for invitations, all you have to do is look.
 
Submitted by
Myrna Grossman, CWS
For All Occasions, Inc.
Calendar of Events:
March 25, 2008
6:00 PM – 9:00 PM
WVSA Articulate Gallery
1100 16th Street, NW
Washington, DC
 
MonkeySee.com Video Opportunities
Matt Derrick, Director of Content
 
Looking for a way to promote your business for FREE! MonkeySee.com may be just what you are looking for. Come out and see how this revolutionary marketing can help promote you and your business!
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Take our monthly meeting survey and give us your feedback on this months event.
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